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TELECOM TIPS:

SEVEN QUESTIONS FOR EXECUTIVES TO ASK WHEN CONSIDERING CONVERGENCE AND IP TELEPHONY

Whether you are familiar with convergence technology or tend to shy away from tech catchphrases, it is necessary to understand the basics of IP telephony when considering the business and financial implications of this undertaking. Gone are the days of company leaders simply signing off on IT budgets. In today?s era of increased accountability, executives and directors must be better informed to weigh in on major platform and infrastructure decisions.

Consider these high-level tips from SOURCE Inc. on this high-tech option.

1. Why is convergence important?

In the simplest of terms, convergence is the melding of voice and data networks into a single, ubiquitous network that carries all communications, regardless of media, from voice to Internet. The capabilities are endless and can be only accomplished over digital networks that provide the bandwidth necessary to handle robust applications. IP Telephony stands for Internet Protocol Telephony (in other words, applications and systems that use Internet Protocol to operate). Although the advantages are appealing to a range of audiences, the transition is not as applicable on all bases. Discuss your long-term goals with the IT team to learn if, how and when to implement a converged solution.

2. What are the advantages of VoIP?

VoIP is only one of the many services that are part of an IP Telephony solution. VoIP uses the Internet as its means of connectivity for applications such as web and audio conferencing, and inexpensive long-distance and international phone calls. However, it is important to identify if and when this deployment makes sense for your company. Be sure to ask how VoIP will specifically impact your bottom line and quality of service.

3. When should a company make the switch?

Whether partially implementing an IP-based network or replacing your systems and equipment in its entirety, the costs are significant. Therefore, transitioning to a converged solution is a strategic decision for any corporation. Evaluate the age of the system, the amount invested into ready equipment and return of that investment. For example, it doesn?t make good business sense for a company with existing voice and data networks to make a complete conversion. In this case, a layered approach utilizing existing equipment may make for a more moderate transition pace. However, enterprise expansions and the addition of new locations or remote sites are an opportune time to consider IP Telephony-based solutions such as VoIP. Work with an expert to assist you in evaluating your company?s specific telecom needs and deployment timeline.

4. Will your network be able to handle layering voice on top of your data capabilities?

To help prepare for convergence, whether making the switch in one or five years, network capability should be on your technology equipment ?watch list.? IP network services require a robust and well maintained network to handle both data and voice on the same system and to guarantee quality of service. Inquire about your company?s network bandwidth and security walls.

5. How does a company make the switch to IP Telephony?

Convergence is not a cookie-cutter packaged deal, rather it requires a tailored transition with existing resources in place. Make sure your IT team has a detailed deployment strategy in place that has addressed timing, costs and equipment logistics.

6. Who is a trusted advisor on converged solutions?

To avoid application-related glitches when upgrading or blending a communications system, partner with an experienced single-application vendor. Conversion to data networks can be a lengthy process with multiple decisions (such as choosing the right provider) and multiple parties involved (such as the telecom and data IT teams). Partner with a vendor that can help bridge the territories and marshal the required resources seamlessly.

7. Where can a company save on convergence?

A vendor-neutral provider can help cost effectively migrate next-generation equipment on to legacy networks by keeping as much existing equipment as possible. Look for opportunities to redeploy, sell or scrap displaced assets to help minimize the impact on the balance sheet.



eSource April 2006
 


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